1. Who we are

FutureMY (“we”, “us”, “our”) publishes stories, data, and tools about how young Malaysians use technology. Contact details:

• Address: Studio 24 Bell Mews, Port Gregshire, CF23 7EW
• Phone: +44 1507 227406
• Email: [email protected]
• Registration Number: 05172564

2. Information we collect

2.1 Information you provide

• Contact form details: name, email, and message content when you reach out to us via the Site.
• Email communications: any information you voluntarily submit by email or during events and surveys.

2.2 Information collected automatically

• Usage data and device information (e.g., IP address, browser type, pages visited, time on page) via analytics tools.
• Cookies and similar technologies that help the Site function and allow us to measure traffic (see Section 6).

2.3 Third-party sources

• Analytics and advertising partners (e.g., Google Analytics, Meta/Facebook Pixel) provide aggregated insights to improve the Site and understand audience reach.

3. How we use your information

• Provide, maintain, and improve the Site and its content.
• Respond to your enquiries and provide customer support.
• Analyze usage to improve performance, accessibility, and relevance.
• Protect the security and integrity of our services (e.g., debugging, fraud prevention).
• Comply with legal obligations.

4. Legal bases for processing

Where applicable (e.g., UK/EU law), we rely on the following legal bases:

• Consent (e.g., for non-essential/analytics cookies and pixels).
• Legitimate interests (e.g., to maintain and secure the Site, respond to messages, and understand aggregated usage).
• Legal obligation (e.g., to comply with applicable laws or requests from authorities).

5. Sharing your information

• Service providers: we use reputable providers for analytics and site operations (e.g., Google, Meta). They process data on our behalf per their policies.
• Compliance and safety: we may disclose information if required by law or to protect our rights, users, or the public.
• Business changes: in a reorganization or similar event, information may transfer as part of the transaction, subject to this Policy.

6. Cookies and similar technologies

We use cookies to operate the Site and to understand how it is used. On first visit, you can accept, decline, or customize your preferences via our cookie banner.

• Strictly necessary cookies: required for core functionality (cannot be disabled).
• Analytics cookies: help us measure traffic and usage (enabled only with consent).

You can change your consent anytime via the “Customize” button in the cookie banner (if still visible) or by clearing your browser’s storage for this Site. Please note: disabling cookies may impact your experience.

7. Analytics and advertising

We use Google Analytics (GA) with the tag ID G-ABCDE12345 and Meta/Facebook Pixel (ID 1234567890) to understand aggregated usage and reach.

• Google Analytics: see Google’s partner policy and opt-out options.
• Meta/Facebook: see Meta’s Privacy Policy and your ads settings within Facebook/Instagram.

8. Data retention

We retain personal data only for as long as necessary for the purposes described here or as required by law. Contact inquiries are retained as long as needed to handle your request and maintain records.

9. International transfers

Your data may be processed outside your country, including where our service providers operate. Where required, we implement safeguards (e.g., standard contractual clauses) for such transfers.

10. Security

We use technical and organizational measures appropriate to the nature of the data we process. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

11. Your rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal data, and to withdraw consent for analytics cookies at any time.

• Access and portability
• Rectification
• Erasure
• Restriction and objection
• Withdraw consent (for analytics cookies/pixels)

To exercise rights, contact us at [email protected]. We may need to verify your identity before responding.

12. Children

Our content is general audience. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us and we will take appropriate steps.

13. Third-party links

The Site may link to third-party websites or services we do not control. Their privacy practices are governed by their own policies.

14. Changes to this Policy

We may update this Policy from time to time. We will post the updated version on this page and adjust the “Last updated” date above.

15. Contact

Questions or requests about this Policy can be sent to [email protected] or by mail to Studio 24 Bell Mews, Port Gregshire, CF23 7EW.